Online dating affiliate marketing
This includes paying money to the BBB to get accredited and move up their ratings.
Yes, you can pay for ratings within the BBB (even if you are a totally illegitimate company).
Don’t confuse the two because at the core of it, one is an ethical way to promote products in exchange for a commission (affiliate marketing) whereas the other is an unethical way to promote a product in exchange for “recruitment” fees for getting others involved in the very same scheme (MLM).
It is very easy to determine whether or not you are an affiliate or an MLM’er.
If you are promoting products to others, then you are an affiliate.
There are many “awards” that you can pay money for out there.
Lots of the MLM companies get so many complaints within online platforms that they have entire teams dedicated to clearing their name.